It began with healing .

Rooted in ancient Ayurvedic wisdom,
passed down through generations.

ANCIENT WISDOM

VAYASTHAPANA GANA

CHARAKA SUTRA • 4/18

Acharya Charaka
अमृताभया धात्री मुक्ता श्वेता जीवन्त्यतिरसा मण्डूकपर्णी स्थिरा पुनर्नवा
इति दशेमानि वयःस्थापनान
THE PHILOSOPHY OF VAYASTHAPANA GANA

Described in the Charaka Samhita, Vayasthapana Gana represents Ayurveda's timeless approach to preserving vitality, renewal and balance.

The Preservers of Youth

Rasayana

RASAYANA

Nourishes and rejuvenates while supporting vitality and radiance.

Dhatu

DHATU NOURISHMENT

Supports deeper tissue nourishment and internal balance.

Longevity

LONGEVITY

Encourages resilience, graceful ageing and sustained wellness.

ANCIENT WISDOM

VAYASTHAPANA GANA

CHARAKA SUTRA • 4/18

Acharya Charaka
अमृताभया धात्री मुक्ता श्वेता जीवन्त्यतिरसा मण्डूकपर्णी स्थिरा पुनर्नवा
इति दशेमानि वयःस्थापनानि भवन्ति
THE PHILOSOPHY OF VAYASTHAPANA GANA

Described in the Charaka Samhita, Vayasthapana Gana represents Ayurveda's timeless approach to preserving vitality, supporting renewal, resilience and balance from within.

The Preservers of Youth

Rasayana

RASAYANA

Nourishes and rejuvenates, supporting natural radiance and vitality.

Dhatu Nourishment

DHATU NOURISHMENT

Supports deeper tissue nourishment, promoting balance from within.

Longevity

LONGEVITY

Encourages resilience, graceful ageing and sustained wellness.

Roots Story
1 GENERATIONS
OF HEALERS
THE ORIGIN

It Begins
in the Earth

My story doesn't begin in a laboratory — it begins in the damp earth and the scent of drying herbs. As a child, I watched my father grind sun-dried barks and seeds into potent churnas, the air thick with the earthy aroma of healing.

Those early years planted an unshakable love in me — the forest's pharmacy, lived and breathed every day. When I entered my second year of BAMS, that seed sprouted. I began formulating my own medicines, driven by the belief that a doctor's touch should be in the remedy itself.

In my clinic, "mass-produced" was never in my vocabulary. My patients received medicine I had crafted by hand — right there, with intention and care.

02 / THE CLINICAL ERA

Where Experience Became Philosophy

For over 25 years, Ayurveda has been more than a profession — it has been a lifelong practice of listening, observing, and healing. Every patient, every consultation, and every remedy deepened my understanding of what true wellness means.

As a BAMS physician, I witnessed how ancient Ayurvedic wisdom continues to remain relevant in modern lives. Through years of clinical practice, I learned that lasting beauty and wellbeing begin not with trends, but with balance.

Those decades of experience became the foundation of Roots Luxury Rituals — where traditional knowledge, careful formulation, and a deep respect for nature come together in every ritual we create.

Dr. Anupama Dhuwe Founder & Ayurvedic Physician
2 GENERATION
PRACTICE
The Third Generation
3 GENERATION
MODERN
03 / THE NEXT GENERATION

The Third Generation, Growing Together

Today, a new chapter unfolds. The third generation stands beside the founder — rooted in tradition and inspired by purpose.

Together, they blend ancient Ayurvedic wisdom with modern skincare science to create rituals that are honest, effective, and soulful.

Honouring the legacy, nurturing innovation, and creating rituals that empower every woman to glow with confidence.

Asmi Dhuwe
Daughter
ROOTS LUXURY RITUALS

When Science Met Soul

As the years passed, I saw a gap in the world. People were seeking beauty but losing their connection to nature.

I began experimenting with Ayurvedic cosmetics, blending ancient botanicals with modern skincare science.

The forest had always been the world's oldest pharmacy.

Radiance & Renewal

Kumkumadi

Saffron-infused and revered for restoring luminosity and natural radiance.

Deep Nourishment

Shatavari

Supports nourishment, rejuvenation, and overall skin vitality.

Purification

Manjistha

Helps support skin clarity and a brighter-looking complexion.

Strength & Balance

Ashwagandha

Helps strengthen resilience while calming stressed skin.

When Science Met Soul

As the years passed, I saw a gap in the world. People were seeking beauty but losing their connection to nature. I began experimenting with Ayurvedic cosmetics — fusing the healing properties of ancient botanicals into creams and oils that did more than sit on skin.

They nourished the soul.

The forest had always been the world's oldest pharmacy. It was time the world's vanity table caught up.

Deep Nourishment

Shatavari

Known as the Queen of Herbs, supporting nourishment, rejuvenation, and skin vitality.

Purification

Manjistha

Traditionally used to support skin clarity and reveal a brighter, healthier complexion.

From Our Farm

05 / From Our Farm

From Our Farm

Farm-to-jar rituals crafted
from organically grown ingredients.

Dew drops on leaf close-up
Dried roots and bark
Basket of white jasmine flowers

100%
Women
Powered

Every ROOTS ritual is crafted
by women whose hands carry
tradition, care and precision.

OUR CERTIFICATIONS

Pure, Ethical
Conscious Beauty

At ROOTS, every formulation is crafted with purity, sustainability and mindful beauty at its core. From ethically sourced ingredients to responsible production, every step reflects our commitment towards conscious luxury and authentic rituals.

Cruelty Free
Never tested on animals and certified cruelty free.
GMP ISO 22716
Produced under internationally recognised cosmetic manufacturing standards.
Make In India
Proudly conceived, formulated and manufactured in India.
AYUSH Premium
Recognised for adherence to high Ayurvedic formulation standards.
ISO 9001:2015
Certified quality management across every stage of production.

Our Certifications

Pure, Ethical
Conscious Beauty

At ROOTS, every formulation is crafted with purity, sustainability and mindful beauty at its core. From ethically sourced ingredients to responsible production, every step reflects our commitment towards conscious luxury and authentic rituals.

Cruelty Free
GMP ISO 22716
Make in India
AYUSH Premium
ISO 9001:2015
Hover over a certification to learn more

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Crafted with intention, rooted in nature, and refined through science.
Every formulation is designed to elevate your skin’s natural balance and radiance.

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